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    Bachelor in Marketing and Advertising

    Get your professional degree through working experience in 6, and 12 months

    Start date: First Saturday of every month

    Apply today
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    Degree Description

    In a highly competitive environment, where the range of products and services is virtually limitless, it is crucial to choose markets that will represent the greatest growth opportunities and create value propositions. As a Marketing professional, you will have the ability to conceive innovative and sustainable strategies arising from a deep understanding of consumer needs. This will enable you to build distinctive forms for brands, which can be effectively implemented in the current context of digitization and omnichannelity.

    Overall Program

    Content

    • Marketing 1 & 2
    • Organizational Psychology
    • Sales Management
    • Marketing Research Methodologies
    • Advertising and Digital Marketing
    • Artificial Intelligence tools for Marketing
    • Product Development
    • International Marketing
    • Media Planning
    • Brand Management

    Format

    Online

    Bi-weekly Saturday sessions

    Time: 10 am to 1 pm

    *Students residing in the Guadalajara Metropolitan Area must attend one in-person class per semester.

     

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    Profiles

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    Admission Profile

    If you are someone with creativity, sharp analysis, and a natural inclination for intuition, who enjoys observing meticulously and exploring trends while also desiring to influence others, the Marketing discipline is the right choice for you.

    Graduation Profile

    Design and lead innovative marketing strategies with both commercial and social applications, focusing on objectivity, ethics, and social responsibility. Integrate theoretical and practical knowledge of marketing to strengthen the competitive advantage of the company, whether in the local or international context.

    Utilize tools such as market intelligence, research, data analysis, and information management to identify opportunities, trends, and consumer expectations. Make strategic decisions to create and deliver superior value to consumers, incorporating advanced technology with the purpose of organizational economy through the marketing of products or services.

    Recognize that marketing plays a crucial role in enabling the identification and facilitation of fair exchanges that contribute to the growth and positioning of the company in selected markets. Therefore, it places marketing at the center of the company's strategic decisions.

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    Job Field

    You can work in areas such as:

    Digital Marketing or Growth

    Market Research

    Product Marketing

    Marketing and Brand Consulting

    Advertising and Promotion Agencies

    Requirements

    Have completed high school certification.

    Have verifiable work experience in the field of education and/or academic training for a minimum of 18 months.
    Meet 90% attendance (camera on is mandatory).
    Submit the final project.
    Present the project to peers and teachers.
    Submit physical and digital documentation on time.
    Have all tuition and graduation fees fully covered.

    Mentors

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    Tania Victoria Medina Consuelos

    B.M.
    Tania Medina is a graduate in International Marketing with a specialization in Economics from the Monterrey Institute of Technology and Higher Education. As part of her academic background, she holds a specialization in Luxury Brand Management from ESSEC University in Paris, France, and a certification in International Business from Fudan University in Shanghai, China.
    With 15 years of professional experience both in Mexico and abroad, Tania has worked for renowned companies such as KPMG, Havas Media, Panduit, Cisco, General Motors, WeWork, Bitso, Andela, and SoftServe. Her expertise lies in the technology industry, where she has propelled companies' profitability through comprehensive marketing strategies.
    Currently serving as a Marketing and Communication Consultant, Tania is also the co-founder of two companies. She collaborates with clients in Mexico, Canada, England, and Spain, specializing in addressing technological challenges that impact millions of users.
    As part of her executive education, Tania pursued a specialization in Leadership and High-Performance Team Building at the London School of Economics.

    Admission Process

    Step 1

    Information Request

    Step 2

    Technical interview to validate work experience

    Step 3

    Payment of Enrollment

    Step 4

    Submission of Digital Documentation

    Step 5

    Start of Classes

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    Graduation Process

    • The content must be fully covered (90% attendance in classes).
    • Present the project to the panel (peers and advisor).
    • Submit the project digitally.
    • Settlement of the graduation fee.
    • Submission of original documents in physical form.

    *Wait for the issuance of the diploma between 6 and 8 months after completing the aforementioned graduation process.

    Apply today

    Price

    • Price: 75,000 MXN + enrollment
    • Enrollment: 8,000 MXN

    Payment options

    • Bank Transfer
    • Credit card 
    • Debit card 
    *Cash payments are not accepted
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